Before I joined Venrock, I was lucky enough to lead the long tail ads business at Facebook. My customers were realtors, restaurants, accountants, and everyone in between. Having worked with small businesses throughout the pandemic, I am convinced, now more than ever, that the time is ripe to better support this receptive audience. Building an online presence or embracing digital tools is no longer a “nice to have”; it’s a survival imperative for most. This is a profound shift from an audience that has historically been ambivalent to the prevailing “software eats world” narrative.
Great insights, especially around ROI and one person wearing all hats.